Hello Kitty is incredibly popular all over the world. And now, if you’ve ever wanted a Hello Kitty companion who’s a little bit playful and has a bit of an edge, POP MART is creating just that!
POP MART is celebrating 10 years of its popular THE MONSTERS series with an exciting new collaboration! They’re bringing together the worlds of LABUBU and Sanrio, two incredibly popular character franchises.
The latest collection combines POP MART’s beloved LABUBU character with classic Sanrio favorites like Hello Kitty, My Melody, Kuromi, Pochacco, and Cinnamoroll. The result is an explosion of cuteness!
Don’t miss out – this new collection will sell quickly! It will be available online in the U.S. starting March 12th at 10 PM Eastern Time at POPMART.com. You’ll also be able to find it in POP MART stores across the country starting in April.
The Blind Box You’ll Be Chasing
Shop more LABUBU on Amazon
The highlight of this collection is the LABUBU x Sanrio Characters Vinyl Plush Pendant Blind Box, priced at $39.99. If you’re new to blind box drops, you choose a box without knowing which character is inside – it’s a surprise when you open it! It’s a fun collectible hobby that feels a bit like a lottery, and many people find it really addictive.
Each blind box includes a collectible vinyl plush keychain featuring LABUBU dressed as a different Sanrio character. There are six designs based on popular characters like Hello Kitty, My Melody, and Kuromi, along with a rare, hidden variant for collectors to find.
Whether you’re a fan of Kuromi or Cinnamoroll, keep in mind that because these collectibles come in random blind boxes, you might have to try a few times to get the character you want.
The Premium Pick for Serious Collectors
If you like collectible figures meant to be shown off, rather than small accessories, the LABUBU x Hello Kitty Vinyl Plush Doll is perfect for you. Priced at $149.99, it’s definitely designed to be a centerpiece of your collection.
This collectible doll features LABUBU wearing adorable red and blue overalls inspired by Hello Kitty. It comes with a cute embroidered sleep mask and a Hello Kitty pillow, making it a perfect centerpiece for any designer toy collection.
How to Actually Get Your Hands on One
Labubu figures are incredibly popular, often selling out quickly after release as part of THE MONSTERS series. Combining that popularity with the broad appeal of Sanrio characters means this collaboration is expected to be hugely successful.
This collaboration builds on POP MART’s successful partnership with Sanrio, following previous collections with characters like SKULLPANDA and MEGA SPACE MOLLY. The playful personality of LABUBU pairs surprisingly well with the classic, comforting appeal of Hello Kitty.
Here’s your game plan:
- Online Drop: March 12 at 10 PM ET on POPMART.com
- Retail Launch: Nationwide POP MART stores starting in April
Okay, seriously, set an alarm! These POP MART drops are famous for selling out instantly, and I have a feeling this one is going to be a total frenzy. I’m wishing everyone the best of luck – we’re all going to need it!
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2026-03-06 17:46