Spider-Man: Brand New Day’s Genius Marketing Trick Teases Mystery Villain Ahead of New Trailer

While fans eagerly await the new trailer for Spider-Man: Brand New Day, Sony has launched a unique marketing website, SpideyTracker.net, and shared a message from Jacob Batalon, who plays Ned Leeds. This site works on two levels: it promotes real-world events like the Spider-Man: Brand New Day panel at San Diego Comic-Con next month, and it’s presented as if it exists within the movie’s universe.

The film suggests Ned built a system to track Spider-Man’s activities. A recent promotional video, featuring Jacob Batalon as Ned, hints at appearances by classic Spider-Man villains like Scorpion, Tarantula, Boomerang, the Hand, and the Punisher, along with a secret new villain. The video also announces a “product launch” tomorrow, likely revealing the new trailer. You can watch the video below.

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2026-06-16 16:39