Following the release of its recent financial report, Square Enix shared an update on its ambitious plans for the future.
Square Enix is launching a three-year plan, called Reboots and Awakens, to make game development more efficient by using artificial intelligence.
The company’s latest report shows it’s working with the Matsuo-Iwasawa Laboratory at the University of Tokyo to help reach its objectives.
Square Enix plans to use generative AI extensively to gain an edge in creating games.
I’m really excited about this new project – it’s called “Joint Development of Game QA Automation Technology Using Generative AI,” and the goal is to use AI to handle a huge chunk – about 70% – of the bug-finding and quality assurance work in game development. That could seriously speed things up and make games even better!
Square Enix plans to achieve this by the end of 2027.
The project team currently includes ten people, with engineers from Square Enix and researchers from the University of Tokyo.
Square Enix’s Push to Use Generative AI for Game Development
As we’ve discussed, this is part of Square Enix’s strategy to become a leader in game creation. They plan to speed up development by using AI to handle many of the more repetitive tasks, allowing their teams to focus on the creative aspects of game making.
Using generative AI to help with game development is a controversial topic, and people have very different opinions about it.
There’s a debate about using AI in game testing. Some believe AI could speed things up because traditional QA testing can be tedious and repetitive. Others maintain that human testers are still more effective at finding bugs.
AI is also likely to lead to job losses, as companies automate tasks currently done by people, resulting in layoffs.
It’s important to remember that Square Enix isn’t the only company exploring generative AI to help with quality assurance.
In fact, some publishers and developers have been eyeing it for years.
Matt Booty, who leads Xbox Game Studios, shared in 2022 his vision for using AI to handle quality assurance testing. He believes this could fundamentally change how games are tested.
I was really concerned when I read that Business Insider report last month about EA – apparently, employees were being pushed by management to use AI in almost everything they were working on. It makes me wonder how Square Enix’s similar move to incorporate generative AI will actually play out. Only time will tell if it’s a good thing or not, honestly.
They’re aiming for the end of 2027 for their project to be completed.
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2025-11-06 17:37