Tim Cook Steps Down as Apple CEO

Tim Cook, who took over from Steve Jobs 15 years ago, is leaving his position as CEO. The company announced the news on Monday, stating he will stay on until the end of summer, with his last day being September 1st.

Tim Cook won’t be leaving Apple completely. He’s becoming executive chairman of the board, a role where he’ll focus on meeting with leaders and officials globally. John Ternus, who currently leads Apple’s hardware engineering, will be taking over as CEO.

Tim Cook Steps Down as Apple CEO

Tim Cook began working at Apple in 1998 and has been the company’s chief executive officer since 2011. He recently shared thoughts on his time leading Apple and what he envisions for its future.

Tim Cook said it’s been an incredible honor to serve as Apple’s CEO and lead such a remarkable company. He expressed his deep love for Apple and gratitude for the dedicated, talented, and caring team that consistently strives to improve customers’ lives with the best products. Cook believes John Ternus is the ideal leader for Apple’s future, praising his engineering mind, innovative spirit, and strong character. Having contributed to Apple for over 25 years, Ternus is uniquely qualified for the role, and Cook is confident in his abilities as he transitions to the role of executive chairman and continues to work alongside him.

Ternus expressed his gratitude for the opportunity to continue Apple’s work, sharing that he’s spent almost his entire career at the company. He feels fortunate to have learned from both Steve Jobs and Tim Cook, and is proud to have contributed to products that have impacted how people connect. He’s confident about Apple’s future, praising the talent and dedication of its employees. He feels honored to take on this new role and pledges to lead with the values and vision that have defined Apple for the past fifty years.

What Does Cook’s Exit Mean for Apple TV?

As CEO, Tim Cook led the introduction of many of Apple’s key products and services, with mixed results. Successful launches included devices like the Apple Watch, AirPods, and Apple Vision Pro, and services like iCloud, Apple Pay, and Apple Music.

He was in charge during the creation of ambitious, expensive shows like Foundation and For All Mankind. It’s common for new company leaders to quickly change direction, often by canceling projects they don’t support. It’s still unclear what this will mean for the future of Apple TV+.

Bob Cook’s departure marks another shift in leadership within the streaming world, following similar changes at Disney after Bob Iger relinquished his CEO role. We’ve seen other executives leave recently, like those at Netflix. Even though Iger is no longer CEO, he remains a significant figure at the company.

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2026-04-21 01:20