Toei Company, known for its animation and film work, is entering the video game publishing business with a new brand called Toei Games. They plan to initially release games on PC through Steam in 2026, and later expand to consoles like PlayStation, Xbox, and Nintendo Switch. Toei Games aims to develop original game franchises that will appeal to a global audience.
Toei Games’ first games, details of which will be revealed soon, won’t be based on any of Toei’s current franchises. They’ll feature entirely original stories and characters developed by creators both in Japan and from other countries.
The first title under the Toei Games brand will be announced on April 24.
Toei Games’ logo was created by Kairosoft, the same studio that made the iconic pixel art opening sequence for the film “Waves on the Rough Shore,” which is now closely associated with Toei movies.
Here are statements from Toei and Kairosoft on the brand’s establishment:
Statement from President and CEO, Fumio Yoshimura
Okay, so Toei – you know, the folks behind Power Rangers and a ton of anime – are officially getting into games! They’ve created a new brand called “Toei Games” and they’re really serious about this. They’re saying it’s going to be as important to them as their movies, TV shows, and live events – like a whole new main focus for the company. As a gamer, I’m definitely curious to see what they come up with!
Games are a hugely popular form of entertainment enjoyed worldwide, easily crossing language and cultural barriers. Our long-term goal, “Toei New Wave 2033,” is to share Toei’s unique stories with a global audience. We see expanding our game business internationally as a key step towards achieving that vision.
Toei Games is focusing on developing completely original game franchises, instead of relying on established ones. They plan to use their experience and technology from video production to create new games that offer Toei’s signature style of entertainment to players globally.
“Please look forward to Toei’s new challenge.”
Comment from Kairo-kun, CEO and closing officer of Kairosoft Co., Ltd.
Okay, so I had this crazy dream! It was about getting this really big job – designing a logo – and the moment I accepted, I started having trouble sleeping. Seriously, I was up all night just thinking about it. It felt like a huge weight on my shoulders, even in my dream!
Looking for a logo for the gaming world – something that captures that feeling of being swept away, even when you’re trying to relax and sleep? We need a design that reflects both the excitement and the immersive nature of games.
Now that spring is here, we’re excited to share our new logo, which celebrates fresh starts!
Visit the Toei Games official website here.
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2026-04-21 07:51