Ubisoft Share Prices Fall by Over 30 Percent After Organizational Overhaul Announcement

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Despite recent announcements of big changes within Ubisoft, investors haven’t reacted positively. According to Insider Gaming, the company’s stock price has fallen significantly, currently trading at €4.38 per share – a 33.93 percent decrease. This represents a €2.37 drop from the opening price of €6.60 earlier today, as reported by Google Finance.

Ubisoft’s stock prices have been steadily falling for some time now. A year ago, shares cost around €11.14. While they briefly reached €13.59 in March 2025, they’ve been decreasing in value ever since, with significant drops occurring on April 7th and May 15th, 2025.

Ubisoft is changing how it makes games as part of a major restructuring. They’re dividing their development teams into five “Creative Houses,” each focusing on specific game franchises where they have the most skill. For instance, the first Creative House, called Vantage Studios, will lead the development of future games in the Far Cry, Assassin’s Creed, and Rainbow Six series.

The company also revealed it was cancelling several projects, including the highly anticipated Prince of Persia: The Sands of Time Remake. In addition to that, four other projects were scrapped, three of which were completely new game ideas.

Following ongoing cost-cutting efforts at the company, the French game industry union Solidaires Informatique organized a half-day strike today, calling Ubisoft’s actions deeply damaging. The union is asking for three things: a stop to the cost-cutting measures, increased support for employees who want to work remotely, and fair pay increases this year.

The union responded to management’s recent decisions with a statement on social media, indicating that further strikes are being considered. They stated they won’t allow leadership to negatively impact working conditions and suggested Ubisoft CEO Yves Guillemot should remember that employees are the ones who create the games.

Ubisoft revealed plans for four brand new game worlds, including a multiplayer online battle arena (MOBA) called March of Giants. They hope this game will allow them to compete with long-standing leaders in the MOBA genre like League of Legends and Dota 2. Additionally, Ubisoft is giving each of its creative teams dedicated leaders who will be fully responsible for the success of their respective game franchises.

Despite recent cancellations of other games at Ubisoft, a new report suggests that Beyond Good and Evil 2 is still in development. The company has reportedly invested over $500 million in the project, even with the challenges it’s faced, and currently believes it’s worth finishing. However, Ubisoft hasn’t publicly discussed the game in a while.

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2026-01-22 19:12