Transitional blush is the topic on everyone’s cheeks.
Makeup artist Patrick Ta is facing criticism for his new makeup line, which features products based on the popular ‘transitional blush’ technique. Some people are saying he’s profiting from a trend that was originally popularized by another beauty expert, Ngozi Esther Edeme, also known as Painted By Esther.
In a TikTok video posted on May 19th, Ta unveiled her new line of blurring blushes. She explained that she designed them to create a smooth, natural-looking blush application that blends seamlessly into the skin.
Transitional blush is a makeup method that combines concealer and blush for a naturally radiant, sun-kissed effect. It creates a smooth, airbrushed finish.
Many users on BeautyTok were upset that Edeme wasn’t given credit for the makeup technique, which she had previously used on celebrities like Doechii, Raye, Tyla, and Olandria Carthen.
One commenter praised the artist, writing, “Give credit where it’s due…” Another user clarified the artwork’s origin, stating, “#PaintedbyEsther – it’s her work.”
However, not everyone was critical of Ta. One fan commented, “I don’t understand all the negativity – I’m actually looking forward to trying it!”
Someone else pointed out that not every product is meant for every person. If something doesn’t appeal to you, you simply don’t have to purchase it.
Regarding the online discussion about giving her credit, Edeme explained that she never claimed to have invented the technique. She specifically mentioned makeup artists Danessa Myricks, Pat McGrath, and Kevyn Aucoin as the artists who inspired her work.
In a recent TikTok video, Edeme shared what inspires her work: makeup artists like Kevyn Aucoin, Danessa Myricks, and Pat McGrath, who all work with elegance and purpose. She sees herself as an artist driven to create and share her work, ultimately hoping to teach others what she knows.
Being a Black woman in this industry is challenging enough, and you constantly have to work twice as hard for even a fraction of the recognition you deserve. I want to be clear: I didn’t initiate any of this. At 29 years old, it’s absurd to suggest I’m behind it. However, you can’t dismiss the impact I have.
Since then, Ta also weighed in on the chatter around his blush.
In a TikTok video posted on May 24th, he explained that he began developing ‘transition blush’ a year and a half ago. His goal was to create a product designed to achieve a specific blush look, but he clarified that he didn’t originate the style itself.
Ta complimented Edeme, calling her “amazing and so talented,” and acknowledged that Edeme helped make this makeup style popular through her work and the Olandria brand. Ta also shared that she’s been creating a similar blush look since 2021, though her approach is unique. She expressed her admiration and respect for Esther.
In a statement to TopMob News on May 28th, Ta clarified that his product wasn’t intended to claim ownership of a makeup technique that artists have developed and adapted over the years.
Patrick Ta shared that blush has always been central to his work and a key product for his beauty line. He explained that his new ‘Transition Blush’ took over a year and a half to develop, as he wanted to create a product that made achieving a natural, blended blush look—from under the eyes to the cheeks—easier for everyone.
Furthermore, Ta claimed that he had reached out to Edeme for a collaboration but was declined.
I initially contacted her directly because I was really interested in working together on a paid partnership,” he said. “After I didn’t receive a response, my team also reached out before the campaign launched to discuss a potential paid collaboration.
Despite Esther’s team deciding not to partner with us right now, our conversations with them were friendly and encouraging, and they suggested we might work together on something in the future, Ta explained. He added that he’s definitely interested in collaborating with Esther creatively as an artist. His main goal with Patrick Ta Beauty has always been to create products that express his own artistic vision and make artistry feel open to everyone.
A rep for Edeme told TopMob News that there was no formal partnership offer.
For more influencer controversies that made headlines, read on…
Colleen Ballinger, the internet personality behind the quirky Miranda Sings character, faced serious accusations in 2023. YouTuber KodeeRants posted a video alleging Ballinger had inappropriate relationships with young fans, sharing screenshots of a group text called “Colleeny’s Weenies” where Ballinger allegedly asked fans about personal topics. While NBC News couldn’t confirm the screenshots, the claims sparked further scrutiny.
Adam McIntyre, who ran a Miranda Sings fan account as a child, then released videos claiming Ballinger emotionally groomed her fans. Ballinger didn’t directly address these accusations or respond to requests for comment, instead releasing a 10-minute ukulele song on YouTube where she described the situation as harmful gossip and harassment.
By fall 2023, Ballinger had returned to Instagram, but has not yet resumed posting on YouTube.
Rachel Hollis, author of “Girl, Wash Your Face,” recently faced criticism for a post about her house cleaner. The controversy began when Hollis shared a story about a comment she received after mentioning the cleaner, who cleans her toilets. Someone pointed out that she was privileged, and Hollis responded by acknowledging her privilege but also defending her right to spend money on help. She then argued that being relatable wasn’t her goal, citing figures like Harriet Tubman, Ruth Bader Ginsburg, Marie Curie, and Oprah Winfrey as examples of “unrelatable” icons.
This sparked backlash, and Hollis later apologized on Instagram. She admitted she caused pain by referencing accomplished women, particularly women of color, and acknowledged she hadn’t considered the struggles of people who can’t afford financial security due to systemic inequalities. Hollis concluded by saying she needs to listen more and be less vocal.
In March 2020, Arielle Charnas, founder of the Something Navy brand and a popular blogger, announced on Instagram that she had tested positive for COVID-19 and would quarantine with her husband, Brandon, and their daughters, Ruby and Esme, in their Manhattan apartment. However, just eight days later, she and her entire household, including their nanny, left the city for the Hamptons. This decision sparked criticism online, as followers pointed out she was seen taking walks outside instead of strictly following social distancing guidelines, which didn’t present a good image.
When her husband cracked that only “hot” people were getting the virus, emotions boiled over.
She followed up with a detailed apology, explaining that their nanny also had the virus, they had taken precautions like having building staff clear the lobby and avoid stopping for gas, and their Hamptons home was on a quiet street. However, the controversy continued to affect her.
Nordstrom, a former retailer of her brand, decided not to renew their contract, which had ended in 2019. Charnas, who had her third daughter, Navy, in 2021, responded by relaunching her brand directly to consumers, stating she wanted more creative control. She’s now back to promoting her favorite products from Shopbop and partnering with A Pea in the Pod.
In an interview on The Glossy Podcast, she admitted, “I should have been more considerate of what was happening in the world, and people were right to expect that from me.”
In 2020, fashion influencer Emily Gellis Lande publicly criticized registered dietitian Tanya Zuckerbrot. Lande shared unverified stories from dieters claiming they experienced negative health effects – including rashes, cramps, and even miscarriage – after spending over $20,000 on Zuckerbrot’s high-fiber F-Factor Diet. The story gained attention from The New York Times.
Zuckerbrot, represented by lawyer Lanny Davis (who previously worked for President Bill Clinton), denied the allegations and stated that out of over 176,000 purchases of her products, she’d only received 50 health complaints. She provided a Certificate of Analysis to address concerns about heavy metals and defended her program on Today.
Zuckerbrot dismissed Lande, telling the Times she believes Lande thinks Zuckerbrot’s lifestyle is harmful and causes eating disorders, but pointed out Lande’s background is in fashion, not health.
Zuckerbrot has filed two lawsuits against Lande, alleging a campaign to damage her brand. Lande has denied these claims, and the suits are still ongoing.
In 2020, following a global surge in awareness of racial injustice, stylist Jessica Mulroney faced criticism of her own. Lifestyle blogger Sasha Exeter publicly shared that Mulroney took offense to her urging followers to speak out against racism and support the Black community. Exeter described Mulroney’s subsequent behavior as problematic, alleging she spoke negatively about Exeter to business contacts and sent her a threatening message. While Mulroney initially apologized publicly and announced plans to use her platform to amplify Black voices, she also sent Exeter a private message suggesting she could face legal action.
As a result of the controversy, CTV dropped Mulroney’s reality show, I Do, Redo. Her husband, Ben Mulroney, stepped down from his position as co-host of eTalk, expressing his hope that his replacement would be a person of color. Despite the fallout, Jessica Mulroney stated that her friendship with Meghan Markle remained strong, saying they were like family.
Jake Paul, known for viral videos like “I DUCT TAPED My Brothers $400,000 Dollar TRUCK!” and a previous role on Disney Channel’s Bizaardvark, gained significant attention in 2020 when the FBI searched his California home. This stemmed from an incident in May at a Scottsdale, Arizona mall, where Paul livestreamed a Black Lives Matter protest. Police stated he stayed inside the mall after they ordered everyone to leave, but Paul claimed on Twitter that he and his group didn’t participate in any looting or vandalism.
The FBI search sparked widespread speculation, fueled by video footage showing firearms being taken from Paul’s home. Paul responded in a now-deleted video, stating the search was solely related to the Arizona incident and dismissed rumors linking him to other issues as absurd. Although no charges were filed, Paul’s lawyer confirmed they would cooperate with the investigation.
In 2025, Ned—one of the original members of the YouTube comedy group The Try Guys, alongside Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang—publicly addressed the cheating scandal that led to his departure from the group three years prior.
I definitely played up the image of a happily married man, often talking about how great my relationship was,” he told People magazine. “Fans seemed to really like that side of me, so I focused on it. It was a genuine part of my life, and I emphasized it intentionally.
He explained that the situation caused such a scandal because of the irony – it felt like a betrayal to viewers. He added that it must have been incredibly upsetting and disappointing for them.
Over a year after reconciling with fellow beauty influencer Tati Westbrook, James Charles found himself embroiled in new controversies. In August 2020, he subtly criticized celebrities launching makeup lines, seemingly referencing Alicia Keys’ skincare collection and later apologizing for overstepping.
Just two weeks later, Charles faced another backlash when he publicly criticized Lauren Conrad’s new beauty line. He posted Instagram Stories showing empty packaging he received, implying Conrad shouldn’t have a makeup brand.
Conrad responded with humor, explaining on Instagram that an assistant mistakenly included empty samples in the gift bags sent to influencers. She jokingly announced the assistant would be fired.
Charles later apologized, saying his videos were meant as a joke and confirming he’d spoken with Conrad and they had resolved the issue. However, it was clear he understood his actions were inappropriate.
In May 2020, YouTuber Myka Stauffer began a video with a somber announcement: she and her husband were sharing difficult news. It wasn’t about typical parenting topics; instead, they revealed they had rehomed their four-year-old son, Huxley, whom they adopted from China in 2017, due to challenges related to his autism.
The reaction from their nearly one million subscribers was overwhelmingly negative. Many accused the couple, who also have four other children, of either being insensitive or exploiting Huxley for views and financial gain, then abandoning him when his needs became too demanding. They lost followers and sponsorships, with companies like Fabletics, Suave, and Danimals ending their partnerships. The Delaware County Sheriff’s Office in Ohio even confirmed they were investigating Huxley’s welfare.
In late June, authorities closed the case without filing any charges. However, Myka’s online presence has remained inactive. She hasn’t posted on YouTube or Instagram since releasing a statement apologizing for her “naiveté” during the adoption process and clarifying that they were not under investigation.
A TikTok creator named Kaitlyn Teaches shared a video of the lunch her husband made for her. The lunch included a bag of dog food and leftover Chipotle, with a note saying, “Because you’re my dawg.” After the video received a lot of negative reactions, she explained what happened.
In a TikTok video from September 2025, she addressed the weekend’s events, saying people were overly concerned about him calling her a dog.
Honestly, everyone’s misunderstanding! He didn’t call me a… well, a ‘D-O-G.’ He said ‘D-A-W-G,’ like, ‘homie.’ It’s just slang we use with each other, a friendly thing. Seriously, it was a joke, a J-O-K-E, joke!
It was a bumpy journey for TikTok star Cole Hall. After announcing a cross-country road trip in May 2020, Hall faced criticism for seemingly ignoring stay-at-home orders. He defended the trip, stating that most states had already lifted quarantine restrictions and they were avoiding contact with others.
However, things took a turn for the worse when Hall and his travel companion, Chase Hossler, were arrested in Lee County, Texas, five days later. Hall was charged with marijuana possession, and Hossler with possession of controlled substances. Both were released on bail the following day. Representatives for both declined to comment when contacted by TopMob News.
In a June essay for People magazine, Hall revealed he was beginning a journey towards sobriety, stating he was learning from past mistakes and committed to personal growth.
Not all pranks are harmless fun. This one went way too far. In October 2019, YouTube personalities the Stokes Twins staged a fake bank robbery, dressing in black and pretending to escape in an Uber while filming. The Uber driver, understandably not amused, refused to drive and someone called the police.
According to the Orange County District Attorney’s Office, police arrived and pulled the driver out of the car at gunpoint. Once they realized he wasn’t involved, they let him go and warned the Stokes brothers about how dangerous their prank was.
Just four hours later, the twins allegedly repeated the stunt at the University of California, Irvine, leading to their arrest. They faced up to four years in prison for false imprisonment and making false emergency reports. Orange County D.A. Todd Spitzer condemned their actions, stating they could have caused serious harm or even death.
Although their lawyer maintained their innocence in 2020, the twins eventually pled guilty to lesser charges. They received 160 hours of community service and one year of probation.
Shane Dawson, once known as the “King of YouTube” with over 34 million followers, faced a major backlash in June 2020 after a controversial tweet led to his departure from the online beauty world. He criticized others as manipulative and self-centered, specifically calling out James Charles.
His followers quickly pointed out his own problematic behavior, and Dawson responded with a 20-minute apology video titled “Taking Accountability.” He admitted to past mistakes, including using blackface, making racist comments, joking about pedophilia, and posting a video that inappropriately sexualized Willow Smith when she was eleven years old.
Dawson explained he wanted to take responsibility for his actions and acknowledged he deserved consequences. YouTube responded by suspending monetization on his three accounts.
He returned to creating content in 2021, stating he was thankful for being “canceled” because it had positively changed his life.
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2026-06-03 19:18