Sony CEO Hiroki Totoki recently discussed the company’s shift from making consumer electronics to focusing on entertainment in an interview with Bloomberg.
Sony, a major Japanese electronics company famous for products like TVs and CD players, recently made a big change. They created a new partnership with Chinese company TCL by separating their Bravia TV business into a joint venture.
While the company is still a major force in digital cameras, televisions, music, and especially gaming are now its primary sources of revenue.
According to a recent interview, entertainment now accounts for over 60% of the company’s total revenue.
As he reveals, Sony was “forced to change”:
Consumer electronics products are often very similar, making it hard to tell them apart. This created an opportunity for new companies to enter the market, starting with businesses from Korea and then China.
China benefits from a huge internal market, which allows them to export goods effectively. The electronics industry demands large-scale production, leading to competition based on quantity and low prices. However, Sony struggles to achieve the necessary production volume to compete in this environment.
Totoki emphasized that PlayStation is Sony’s most valuable asset, and maintaining its position as the leading gaming platform is crucial.
He explained:
Our goal is to make PlayStation the top choice for both players and game developers. We work closely with outside publishers, and we also have our own fantastic internal development teams.
Honestly, the Sony boss didn’t really get into the specifics of how they plan to stay on top, but it’s good to hear they’re still aiming for it. As a gamer, it’s reassuring to know they’re not resting on their laurels.
There’s been concern that the company might become less innovative now that Xbox isn’t a major rival. However, it still has strong competition from Nintendo and Valve, and also has to contend with the growing popularity of entertainment options like streaming services.
Totoki pointed out that anime has become incredibly popular globally, thanks to platforms like Netflix and Crunchyroll. He now considers anime to be mainstream, and Sony has been investing significantly in it due to this continued growth.
Even though the company focuses a lot on entertainment, the CEO admitted he doesn’t really like playing games himself. He does, however, enjoy listening to music and watching TV shows.
He’s a big fan of the British rock band Oasis and even saw them perform live at the Tokyo Dome last year.
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2026-04-04 23:37