Over the last couple of months, Google has implemented significant updates to YouTube, altering the way users interact with the video-sharing platform. For instance, in June, Google intensified its fight against ad-blocking software on YouTube, arguing that this software goes against YouTube’s terms and conditions.
As a result, the company takes significant steps to restrict users from watching YouTube while using ad blockers on their devices. These measures range from stopping video playback entirely to slowing down video speed.
It seems quite plausible that the company is trying to encourage more people to sign up for their $14/month Premium subscription, given the increasing number of lengthy ads on YouTube. I can’t help but feel irritated by the deteriorating user experience.
Lately, the company has shared that YouTube is introducing further updates. Their aim is to craft an exceptional viewing journey tailored to each user, and they’ll now utilize machine learning to gauge a viewer’s age, thereby offering personalized and age-suitable content along with enhanced protection.
It’s important to mention that this new feature is currently available only to a limited group of users based in the U.S. According to YouTube, this functionality aims to enhance their safety measures for teenage users, allowing them to be identified and managed appropriately as minors, while adult users can continue uninterrupted.
Before we make it available to a larger audience, we’ll carefully observe its performance. This technology enables us to estimate a user’s age based on various factors, rather than their birthday listed in their account. Using this estimation, we can tailor our age-suitable products and safeguards for them.
YouTube
How will YouTube’s built-in protection for teens work? AI
As an enthusiast, I can share that the company plans to leverage generative AI to decipher a broad spectrum of signals, such as the genres of videos I search for, the types of videos I’ve previously watched, and even the age of my account by estimating whether it’s older or younger than 18 years. This way, they can ensure a more tailored and appropriate experience for users like me.
It’s noteworthy that the organization mentions it will set up age-suitable encounters and safeguards automatically when it detects the user as a teenager. These measures include:
- Disabling personalized advertising
- Turning on digital wellbeing tools
- Adding safeguards to recommendations, including limiting repetitive views of some kinds of content
How would the situation unfold if the AI system erroneously identifies you as a minor instead of an adult? YouTube ensures that such incidents are minimized by providing options for users to confirm their accurate age. This can be done through the submission of government-issued identification documents or credit card information.
In other news, Google has introduced a fresh carousel of search results for YouTube, mimicking AI Overviews. This innovation aims to expedite video discovery on the platform by proposing clips that carry short, AI-created summaries about the topic, thereby enhancing the speed and efficiency of users’ searches.
Last week, the United Kingdom passed its Online Safety Bill into law, requiring online platforms and websites to restrict minors’ access to mature content. As a result, there has been a significant increase in the need for Virtual Private Networks (VPNs) within the UK.
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2025-07-31 12:39