Honestly, as a gamer, it’s starting to feel like publishers are way more interested in using AI than actually supporting the people who make the games we love. This new report about what EA’s up to is pretty worrying, to say the least.
This huge company, which is being acquired by investors led by Saudi Arabia, seems to be rapidly integrating AI into all areas of its business.
According to multiple sources inside EA speaking to Business Insider, company leaders have been strongly emphasizing the use of artificial intelligence for about a year. These sources say this push for AI is now negatively impacting how teams get their work done.
There’s a lot of discussion about programmers being asked to use AI to speed up their work, but the AI is actually producing messy, inefficient code that they then have to fix by hand. It’s a frustrating situation.
AI isn’t just changing how games are made; it’s also affecting how they’re tested. Instead of people reviewing feedback and making thoughtful judgments, AI is now being used to create reports on things like quality assurance.
The company is also offering AI training for employees. Even more surprisingly, workers are being guided to use AI as a kind of advisor, offering suggestions on how to improve performance and qualify for promotions.
The report details how leadership at EA is rapidly implementing AI tools throughout the company. A major worry is that this will eventually lead to job losses for employees.
Many people are concerned that jobs in creative fields, such as concept art, could be eliminated as AI technology becomes more widely used to generate content.
Okay, so EA’s a huge company with about 15,000 people, and honestly, a lot of us are pretty worried right now. With Microsoft buying them, analysts are saying there’s likely going to be layoffs – they’re going to want to save money quickly, it seems. Plus, everyone’s talking about how AI is going to change things, and it doesn’t feel good for those of us actually making the games. It’s a bit of a scary time, to be real.
What are your thoughts on everything happening with EA? If these reports are true, will you stop playing their games? We’re curious to hear your predictions for the future of game development – share them in the comments!
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2025-10-28 19:07