Timothée Chalamet’s Marty Supreme Campaign Is Now In Phase 2 (& It’s Genius)

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Having followed many celebrity campaigns, the marketing for this film was particularly impressive. Timothée Chalamet, knowing he was the face of A24’s biggest film yet, took a unique approach, actively trying to create buzz and showcase his dedication. He cleverly blended his own personality with that of his character, the boastful table tennis player Marty Mauser, to make a memorable impact.

This story might have begun as early as February 2025, when Timothée Chalamet received the Best Actor award at the SAG Awards for his role in A Complete Unknown. In an unusual moment, he told the audience he was “striving for excellence” and publicly acknowledged several other actors who inspired him.

It’s probably more elegant to pretend this was effortless and that this moment isn’t a huge deal, but honestly, I’m striving for something extraordinary. I know it sounds a bit boastful, but I want to be remembered as one of the best. I’m truly inspired by all the incredible people, both in this room and those who came before – actors like Daniel Day-Lewis, Marlon Brando, and Viola Davis, and athletes like Michael Jordan and Michael Phelps. I want to reach that level of achievement.

I remember when Timothée Chalamet said that, and it genuinely felt like a real moment – like he truly meant it. Looking back, though, it feels like he was starting to say the same things he’d repeat constantly while promoting Marty Supreme, only without quite the same confidence. And it’s amazing – all that promotion seems to be working! The movie is predicted to be A24’s biggest domestic hit yet, potentially surpassing Everything Everywhere All at Once.

Okay, so Chalamet’s really leaning into promoting Wonka now – I’m calling it his ‘Marty Supreme’ campaign, because he’s going all out! Honestly, this could be the role that finally gets him an Oscar. I’m genuinely excited to see if it happens.

For Awards Season, Timothée Chalamet Has Taken His Foot Off The Gas

Last February, Timothée Chalamet was considered a strong contender for Best Actor, even appearing to challenge eventual winner Adrien Brody. His comments at the Screen Actors Guild Awards caused a stir. While some, including me, admired his ambition and genuine desire to become a major movie star – a quality that’s uncommon now – others found his remarks to be arrogant. This was especially true considering he would have been the youngest person ever to win the Best Actor Oscar if he had succeeded.

Timothée Chalamet’s promotion of Marty Supreme has drawn some predictable responses, but people are also aware he’s been deeply immersed in the role. This dedication could actually hurt his chances at an Oscar. The Best Actor category historically favors more experienced performers; Adrien Brody was only 29 when he won for The Pianist, and the tenth-youngest Best Actress winner, Julie Christie, was 26 for Darling. If Chalamet, at 30, is perceived as both young and arrogant, it will be difficult for him to gain enough votes to beat established actors like Leonardo DiCaprio and Ethan Hawke.

Timothée Chalamet and his team seem to have recognized the need to adjust his approach, and they have. He’s already won two awards this season – at the Critics Choice Awards and the Golden Globes – and in both instances, he delivered surprisingly humble acceptance speeches. He made sure to acknowledge his fellow nominees and the people he works with, openly sharing how much the recognition means to him, just as he did at the SAG Awards. He also expressed genuine gratitude and seemed genuinely surprised to be winning.

He’s coming across as both humble and down-to-earth, which is smart timing. Oscar voting began on January 12th, the day after the Golden Globes. While fans of his ‘Marty Supreme’ campaign might have wanted him to boast about potential wins, that approach wouldn’t have convinced anyone who was still unsure. Instead, he’s clearly showing that he was truly embodying the character of Marty during the promotional campaign, and now that the film is released and successful, he can relax and be himself.

This is a smart move, and a surprising turn in the ongoing story of Marty Supreme. While it would have been entertaining to see him maintain his high energy throughout awards season, this change shows he’s truly focused on winning—more so than just putting on a show. It’s a calculated decision from someone with serious ambition. What do Daniel Day-Lewis, Marlon Brando, and Viola Davis all share? Oscars. Interestingly, Brando was also 30 years old when he won Best Actor for On the Waterfront.

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2026-01-13 17:40