After a long wait, the twentieth season of The Apprentice is here, and twenty hopeful candidates are preparing to face Lord Alan Sugar in the boardroom.
Tonight, January 29th, things are changing up in the boardroom! For the first time ever on the show, the candidates will be facing a buying challenge – and it’s taking place in Hong Kong.
I recently came across Lawrence Rosenberg, and what really struck me about his vision wasn’t just about making a profitable business. He talked about completely reshaping the industry, bringing it up to date for today’s world – and that’s a goal I can really get behind. It’s exciting to see someone aiming for more than just the bottom line.
So, just what is Lawrence’s business plan? Scroll on to find out more.
Who is Lawrence Rosenberg?
Occupation: Public relations specialist
Location: Watford, Hertfordshire
Lawrence Rosenberg is a public relations professional known for his quick thinking, persuasive pitches, and strong interpersonal skills, all of which help him negotiate successfully.
He admitted it might not be special, but then reasoned that everyone is unique in their own way, since no one has ever been exactly like him before.
Lawrence recalled the nicest thing anyone ever said to him, which came from his wife. She pointed out that he treats everyone he meets as if they’re lifelong friends, and that he never seems to view anyone as a stranger. He believes this approach is something the world needs more of, as it can make a real difference in how people connect.
People generally prefer working with those they know and trust. No one enjoys dealing with impersonal, robotic companies, so being genuine is key – not only in business, but in all aspects of life.
What is Lawrence Rosenberg’s business plan?
Lawrence plans to modernize public relations by using smart technology to make PR quicker, more effective, and more open. He aims to do this while still prioritizing the personal connections that lead to successful media coverage.
He explained that the goal isn’t to eliminate PR jobs, but to empower professionals with better tools. This will allow them to be five times more productive without increasing their workload or getting stuck in tedious administrative tasks.
Does Lawrence Rosenberg have social media?
He does and you can follow Lawrence on Instagram @lawrencerosenberg.
Want to see this content?
We can’t display this content because of a security measure from Google reCAPTCHA. To see it, please sign out of your Contentpass account.
The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.
Don’t miss The Apprentice! Add it to your watchlist on the TopMob: What to Watch app. Download the app now for daily TV recommendations and exclusive features.
Authors
Katelyn Mensah writes about entertainment for TopMob, covering everything from popular TV shows and reality competitions to important documentaries. Before joining TopMob, she worked at The Tab, where she focused on reality TV and celebrity news. She has a journalism degree.
- Visit us on Twitter
Read More
- Best Controller Settings for ARC Raiders
- Ashes of Creation Rogue Guide for Beginners
- Sega Insider Drops Tease of Next Sonic Game
- Donkey Kong Country Returns HD version 1.1.0 update now available, adds Dixie Kong and Switch 2 enhancements
- All 6 Takopi’s Original Sin Episodes, Ranked
- Neverness to Everness ‘Co-Ex Test’ sign-ups now available
- 32 Kids Movies From The ’90s I Still Like Despite Being Kind Of Terrible
- DCU Nightwing Contender Addresses Casting Rumors & Reveals His Other Dream DC Role [Exclusive]
- Is XRP ETF the New Stock Market Rockstar? Find Out Why Everyone’s Obsessed!
- 7 Home Alone Moments That Still Make No Sense (And #2 Is a Plot Hole)
2026-01-29 12:29