The new season of The Apprentice is here! Twenty hopeful entrepreneurs are competing for the chance to become Lord Alan Sugar’s next business partner.
For the next 12 weeks, Lord Sugar, along with his trusted advisors Baroness Karren Brady and Tim Campbell, will eliminate candidates one by one until only one remains. The last candidate standing will receive a significant investment from Lord Sugar that could transform their life.
Okay, so the competition is really heating up right from the start! This week, they’re thrown into the deep end with a classic buying challenge – this time, it’s in Hong Kong. One of the candidates, Priyesh Bathia, seems super confident that Lord Sugar’s investment could be exactly what his business needs to really take off and grow.
Find out more about Priyesh and his business idea – the one he hopes to present to Lord Sugar – while we wait to see how he does on the show.
Who is Priyesh Bathia?
Occupation: Global account manager
Location: Harrow, London
Priyesh Bathia is an account manager who combines a friendly personality with a strong work ethic.
As a total film buff, I always appreciate a compelling character, and that’s what I bring to the table. I’m full of ideas and energy, and I’m not just about empty promises – I actually make things happen. I’m the kind of person who can charm an audience, deliver results, and leave everyone smiling – and I definitely don’t back down from a challenge. I’m a fighter, through and through.
Lord Sugar is searching for a memorable candidate, and I believe I consistently deliver that. Honestly, being unforgettable is what I’m known for.
What is Priyesh Bathia’s business plan?
Priyesh Bathis wants to grow his company, Boozy Bar – a mobile cocktail service – from a local business into a well-known brand across the country.
Priyesh also plans to create a line of pre-made cocktails and non-alcoholic drinks for sale in supermarkets. He envisions these drinks featuring Asian-inspired flavors and aims to replicate the success of brands like BuzzBallz.
We’re not simply a mobile bar or pre-mixed drinks; we combine the best of both worlds. We specialize in creating personalized cocktails and mocktails, offering a premium experience with drinks that are culturally relevant and perfect for any event – that’s what makes us different.
Is Priyesh Bathia on social media?
Priyesh Bathia regularly uses social media, posting about both his personal life and his work on Instagram.
You can follow Priyesh on Instagram @priyesh.bathia.
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The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.
Don’t miss The Apprentice! Add it to your watchlist on the TopMob: What to Watch app. Download the app now for daily TV suggestions, exclusive content, and more.
Authors
Katelyn Mensah writes about entertainment for TopMob, covering everything from popular TV shows and reality competitions to important documentaries. Before joining TopMob, she worked at The Tab, where she focused on reality TV and celebrity news. She has a journalism degree.
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2026-01-29 12:34