Who is Levi Hague? The Apprentice 2026 candidate and HGV driver

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The Apprentice returns with Lord Alan Sugar and his team, as a fresh group of hopeful entrepreneurs compete for the chance to become his next business partner.

I’m so excited for this week’s challenge! It starts right away with one of my favorite tasks – the buying challenge, and it’s taking place in Hong Kong! The pressure is definitely on from the beginning.

Levi Hague is one of the contestants competing for Lord Sugar’s investment to help grow his business.

While we find out how Levi does in the first challenge, here’s a look at everything you need to know about this contestant on The Apprentice 2026.

Who is Levi Hague?

Occupation: Former RAF gunner and HGV driver

Location: Doncaster, South Yorkshire

Levi Hague, a veteran who previously worked as a gunner in the Royal Air Force and a truck driver, is hoping to get Lord Sugar to invest in his business creating custom cremation urns for pets.

People often doubted Levi and told him he wouldn’t succeed, but those challenges only motivated him to prove them wrong.

He explained that his past challenges have made him resilient, disciplined, and compassionate – traits that are central to both his character and his company. He’s driven not just by achieving success, but by proving that anyone can find meaning and direction even after facing hardship.

What is Levi Hague’s business plan?

Levi plans to grow his company, Living Forever Memories Ltd, by making more of their custom pet cremation urns – which feature personalised, engraved designs – and reaching a wider audience.

I’m really excited to hear that we’re planning to grow! Our leader shared that we’ll be increasing how much we produce, and even moving into pet cremation services. The ultimate goal is to make ‘Living Forever Memories’ a name everyone in the cremation industry knows and trusts worldwide.

What did Levi Hague apologise for before The Apprentice?

Before the show began, Levi Hague issued an apology for offensive posts he’d made on social media. These posts, which were discovered recently, contained discriminatory statements about Islam and sexist remarks about women.

I was really surprised to read that Julian Hague admitted he felt “ashamed and embarrassed” about some things he posted online back in 2013. It’s always tough when things from the past come back to haunt you, and it sounds like these posts really bothered him.

He went on to say that he deeply apologizes to anyone he’s offended, and to his fellow candidates, for the harmful language and opinions he expressed.

I’m fully responsible for those posts going live. They don’t represent who I am or what I believe now. I apologize for my part in publishing them, and I’m sorry I didn’t flag this issue to the production team sooner.

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The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.

Don’t miss The Apprentice! Add it to your watchlist on the TopMob: What to Watch app. Download the app now for daily TV suggestions, exclusive features, and more.

Authors

Katelyn MensahSenior Entertainment Writer

Katelyn Mensah writes about entertainment for TopMob, covering everything from popular TV shows and reality competitions to important documentaries. Before joining TopMob, she worked at The Tab, where she focused on reality TV and celebrity news. She has a journalism degree.

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2026-01-29 12:41