Bad Bunny Wipes Instagram as Super Bowl Halftime Debate Continues

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Right after performing at the Super Bowl halftime show, Bad Bunny removed all of his posts from Instagram. His 52.4 million followers were surprised to find his account completely empty, with no photos, videos, or profile picture remaining. Now, the only thing visible on his page is a link to where fans can find his music and tour information.

I’m seeing this decision as a direct response to the ongoing controversy surrounding a really polarizing event. It feels like they’re trying to navigate the aftermath of something that deeply divided people, and this is their way of doing it. It’s clear the ripples from that moment are still being felt, and this move seems intended to address that.

A Controversy Before the Halftime Show

When Bad Bunny was named the Super Bowl halftime performer, it immediately caused a lot of discussion, and he playfully added to the debate. During his appearance on Saturday Night Live, he hinted that he planned to perform the entire show in Spanish, jokingly challenging those who didn’t understand the language to learn it within the next four months.

In the days before the Big Game, the singer continued to face criticism. Just a week before his performance, Bad Bunny won the Grammy for Album of the Year. During his acceptance speech, he emphasized unity, stating, “We’re not savages, we’re not animals, we’re not aliens, we are humans, and we are Americans.” The Grammy awards show itself had one million fewer viewers than the year before, and some observers speculated this might have been because people were expecting political messages.

Wow, the reaction to Bad Bunny’s Super Bowl performance was instant and pretty harsh! I saw that Donald Trump went on Truth Social and called it “absolutely terrible,” saying it didn’t showcase what America stands for in terms of talent and creativity. And because Bad Bunny kept his promise and sang mostly in Spanish, Trump complained that “nobody understands a word this guy is saying.” It just felt like a criticism of him celebrating his culture, honestly.

Trump’s remarks intensified the debate surrounding what’s usually a widely celebrated event in pop culture. Instead of addressing the criticism on social media like Instagram, Bad Bunny appears to have stopped engaging online altogether.

Many Americans reacted to Bad Bunny’s halftime show differently—by watching something else.

A Rival Halftime Event Draws Viewers

I was really excited when Turning Point USA announced they were putting on their own halftime show to go up against the NFL’s! Even before they revealed who would be performing, everyone was talking about it online. And the lineup they put together – Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice – was amazing! They promised a celebration of what matters most: faith, family, and freedom, and I think they delivered.

Andrew Kolvet, a spokesperson for Turning Point USA, reported that the All-American Halftime Show has already been viewed over 25 million times on YouTube and Rumble, and the actual audience is likely much larger when factoring in group viewings. He added that the final viewership numbers are still being tallied, including data from broadcast and streaming partners.

As a huge film and entertainment fan, I was blown away by how many people tuned in to watch Bad Bunny’s Super Bowl performance – the numbers are still going up! It really shows what millions of Americans want to see. But honestly, I’m a little puzzled by his decision to delete all his social media. It feels odd that he can’t acknowledge the positive reactions or even thank the NFL for having him. On the flip side, I guess it also shields him from all the inevitable comparisons people were making to that TPUSA event online, which is probably a relief.

It’s unclear why Bad Bunny deleted everything from his Instagram. It could be a planned move to build excitement for a new album – something he’s done before – or a response to recent criticism. Without an explanation from Bad Bunny himself, we probably won’t know his reasons. Right now, his silence is speaking volumes, and it’s just as impactful as his music.

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2026-02-09 20:56