Sony Will Offset Soaring RAM Prices by Further Monetising PS5 Players

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As we all know by now, the tech industry is in a real bind.

The growing need for RAM from artificial intelligence businesses is causing major disruptions to the global supply chain, leading to significantly higher prices. This is impacting a wide range of customers, from individual PC builders to large companies like Sony.

We previously noted that this major Japanese company had secured enough RAM to avoid immediate price hikes. During a recent earnings discussion, CFO Lin Tao confirmed they have sufficient memory supplies to last through 2026.

Okay, so the company is working on getting more consoles and games. They’re talking to all the different suppliers to make sure there’s enough stock for everyone – hopefully that means I won’t have to fight bots to get the next-gen stuff I want!

Currently, things are alright, but increasing costs will likely create challenges for the company. So, what’s Sony’s plan to address this?

According to Tao, the company intends to counter rising costs by getting more money from its current PlayStation 5 owners. Essentially, they’re planning to generate more revenue from people who already own a PS5.

She highlighted growth in software and network income, which could result from things like price hikes, PlayStation Plus subscriptions, or strategies to encourage increased spending.

Honestly, I’m really curious to see how Sony handles this. They need to keep us gamers happy, but they also clearly have sales goals to hit. If these RAM price hikes start to actually hurt their profits, I’m expecting them to find ways to make up that money somewhere else down the line – maybe through game prices or other accessories. It’s just a matter of time before we see how they’ll balance everything.

There are early reports suggesting that Sony might be postponing the development of the PlayStation 6, which could significantly impact their strategies for the coming years.

To be fair, the company has handled recent challenges well – it’s successfully dealt with both semiconductor shortages and significant tariffs. Now, it will be interesting to see how they plan to address the current global economic problems.

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2026-02-18 13:06