Universal Pictures Makes Bold Move That Puts It at Odds With Netflix

According to the New York Times, the studio has decided to keep new movies in theaters for a longer time. They now guarantee a minimum of five weekends in cinemas, and plan to extend that to seven weekends starting in 2027 before releasing films for streaming or home viewing. This is a change from their previous approach in 2020, when they shortened the theatrical release window to about 17 days – just over three weekends.








