
I was reading a really interesting discussion on LinkedIn, and it got me thinking about Xbox. It started with a post by an industry guy named Tadhg Kelly, who pointed out that Xbox seems to be struggling with figuring out what it is right now. He thinks things might actually get harder for them, and he listed a few reasons why – like the changes in leadership, the fact that their recent rebrand didn’t feel that different, and this idea that they’re saying Project Helix will cost a lot, but also that hardware can’t be expensive if they want to succeed. It’s a tough spot for them, according to him.