The Biggest Post-Thanksgiving Drops Ever At The Box Office
Thanksgiving weekend is typically an ideal moment for premiering a film, as people seek entertainment when their families are visiting or they have time off work. However, the period following Thanksgiving weekend can pose a challenge, as movies tend to see a significant decrease in viewership during these three days. Even popular and long-running films like “Frozen” can experience a 53% drop during this post-Thanksgiving weekend frame. This is because everyone tends to flock to the cinema over Thanksgiving weekend, but then gets sidetracked with other holiday activities afterwards.