One ‘Great’ Way Sydney Sweeney’s Jeans Campaign Brouhaha Worked Out For Her, According To A PR Expert
Some people suggested that the ad’s use of wordplay linking “jeans” and “genes” could imply eugenics undertones. Nevertheless, as per Nathan Miller, CEO and founder of crisis communications firm Miller Ink who works with Fortune 500 companies and celebrities, this campaign might have ultimately boosted the brand’s image. In an interview with The Hollywood Reporter, Miller shared his insights on the debate, noting: