One climate activist is speaking out about her legal troubles.
Pattie Gonia, a drag performer known for environmental activism and fundraising, is responding to a lawsuit from the clothing company Patagonia. The lawsuit came after Pattie Gonia attempted to trademark her stage name earlier this year.
On May 28th, Pattie posted on Instagram that while Patagonia claims they are suing her for just one dollar, their real goal is to strip her of her name and burden her with over $1 million in legal costs.
Although the lawsuit, as reported by TopMob News, only asks for $1 in damages from the drag performer, it also requests that they cover legal and investigation costs. Additionally, the company wants the Los Angeles federal court to prevent the performer from using any name or term that could be mistaken for an affiliation with the company.
In a statement, the 33-year-old explained this isn’t a disagreement between brands, but a powerful company attempting to silence an activist. She said it’s a classic example of a large corporation using its wealth to intimidate someone with fewer resources.
Patagonia is suing Pattie, claiming she’s making money by using a logo similar to theirs, and included photos of stickers with her name on them as evidence. Pattie explained these stickers were made by fans, not sold on her site. She also stated she’s happy to stop using the parody logo altogether, even calling it ‘free publicity’.
Pattie also explained that her drag name comes from Patagonia, a region in South America. She noted the name is much older than both her and the clothing brand, existing for over 500 years.
As a lifestyle expert, I’ve been following the Patagonia lawsuit, and I want to share what’s behind it. They’re taking legal action against the drag artist, Pattie, because they believe her use of a similar name is causing real confusion for customers and damaging their brand. They’ve stated this harm is ‘irreparable,’ meaning they feel it’s a significant and lasting issue they need to address. It’s all about protecting their identity and ensuring customers know they’re getting authentic Patagonia products.
Patagonia explained in a statement that they feel obligated to safeguard the company and the legacy built by their employees. They emphasized that while people are most important, the Patagonia name represents a long history of trust, meaningful work, environmental efforts, quality products, compelling stories, and positive community contributions.
The company explained that defending its trademark is essential for ensuring it can continue its work going forward.
The organization ended by emphasizing the end goal of their legal fight.
Let me be clear, this isn’t about money for us. It’s definitely not about silencing anyone or questioning their right to speak out, protest, or create – we fully support those things! Honestly, we really didn’t want a legal battle, especially not with someone who believes in the same things we do. But at the end of the day, we have a responsibility to protect our company and the people who work here.
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2026-05-29 02:20