‘It Has the Power to Enrich the Creative World’: Level-5 Boss All-In on Generative AI

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The game Clair Obscur: Expedition 33 recently lost some awards after a past interview surfaced, revealing the developers had used generative AI during its creation.

The studio in France has stated they will no longer use this technology, and all their future games will be created entirely by people. They quickly removed the problematic elements from the final version of the game.

So, Level-5’s Akihiro Hino – the guy behind the games – actually talked about this whole thing, and he thinks the tech has real potential to make gaming and creativity even better. It’s cool to hear him say that, honestly.

He believes game developers are widely using generative AI to work more efficiently, even if they aren’t publicly talking about it.

According to a translation on ResetEra, he also stated that this technology could potentially cut AAA game development time from five to ten years down to just two.

He said:

People sometimes worry that using AI is the same as plagiarism, but that’s not quite right. Just like any tool – a knife or a computer, for example – AI can be used for good or bad. It can be misused to create content that copies others’ work, but when used responsibly, it can actually boost creativity and innovation.

The main issue with generative AI is that it frequently learns from existing creative work without permission from the original artists. A clear example of this is the popular Studio Ghibli filter many people have used on Facebook – it was created using artwork without consent.

Data centers are also raising environmental worries. Experts forecast they’ll need around 945 terawatt-hours of electricity by 2030 – that’s as much power as the entire country of Japan uses today.

Hino, it appears, is not deterred by the concerns:

I’m passionate about making games that surpass current industry expectations – games that truly feel magical. It’s important we don’t give the impression that AI is harmful, as that could slow down advancements in technology. I hope both game developers and players see AI as a creative tool. Ultimately, I want to see the game industry thrive with every new innovation.

As technology becomes more and more a part of our daily routines, discussions about its impact will only become more intense.

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2025-12-26 22:07