Disney Is In Danger of Killing the Next Star Wars Movie

It’s clear why Lucasfilm is taking a page from the Lilo & Stitch playbook. That movie earned over $1 billion worldwide, and the recent Super Bowl ad generated a record-breaking 173.1 million views in just one day. I first wondered if the marketing just wasn’t meant for me – the film seems aimed at Gen Z, and I’m not a big sports fan, so the ad didn’t really resonate. But I don’t think that’s the issue. I believe this marketing approach is simply flawed.








