Strive Asset Management has purchased another 382 Bitcoin, investing around $30.3 million to strengthen its company finances.
This recent purchase increases the asset manager’s total Bitcoin holdings to 15,391 BTC, making it the ninth-largest company worldwide to publicly hold Bitcoin.
Strive recently bought Bitcoin at an average price of around $79,348, according to an update on Tuesday.
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The company announced in its latest update that it has $87.3 million in cash and readily available funds.
Strive is a U.S. investment company established in 2022. It offers a range of financial products and services, including mutual funds, ETFs (exchange-traded products), and wealth management. Following a merger with Asset Entities in 2025, Strive began trading on the Nasdaq stock exchange under the symbol ASST.
The company has been steadily buying Bitcoin as part of a broader plan to invest in digital assets that it began implementing over the last year.
As a crypto investor, I was really interested to see Strive make a big move back in September 2025. They boosted their Bitcoin holdings significantly by buying out Semler Scientific in a deal worth $1.3 billion – all done with stock, which is a pretty interesting approach.
Strive now uses Bitcoin’s performance as a benchmark for all its investments and operational decisions. Essentially, the company evaluates whether any expenditure is worthwhile by comparing it to how Bitcoin is performing.
The corporate adoption leaders
Companies adopting Bitcoin come from many different sectors, including major tech firms, companies that build financial systems, and those specifically focused on digital currency mining.
Tech conglomerate Tesla remains a dominant force with a market value exceeding $1.5 trillion.
Meanwhile, Strategy Inc. remains the undisputed leader with 843,000 BTC.
Recently, some mining companies, including MARA Holdings, have been reducing their Bitcoin reserves by selling them off.
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2026-05-19 20:23