
The popular show, The Apprentice, returns tonight for its 20th season! The candidates will kick things off with the classic ‘buying challenge’ as their first task.
Popular with viewers, this challenge sends the contestants to Hong Kong, a bustling center for international trade.
Marcus Donkoh is a strong contender hoping to become Lord Alan Sugar’s next business partner. He believes his discipline, clear strategy, and scalable brand make him the right choice.
It’s still too early to know how successful Marcus will be, but keep reading to find out more about him.
Who is Marcus Donkoh?

Occupation: Barber shop owner
Location: South London
Marcus Donkoh owns Mavade, a popular barber shop in South London. He started his business by cutting hair at home, and it has since grown into one of the area’s leading shops.
He explained that he understands how to build a brand, run a business, and help it grow, and he’s developed a system that combines personal care, technology, learning, and a modern lifestyle all in one place.
I don’t rely on guesswork in business. I have a track record of success, I’ve faced challenges and overcome them, and I always plan for the future. I’m a proven leader who can create and grow things from the ground up.
What is Marcus Donkoh’s business plan?
Marcus plans to grow his business into a leading global brand for men’s grooming and lifestyle. He envisions a chain of high-end barbershops that will change how men approach grooming, focusing on consistent income, affordable growth, and a powerful brand reputation.
He explained that the model has been successfully tested, can easily expand to meet growing demands, and has a well-defined plan for implementation in cities like London, the UK, New York, Dubai, and Tokyo.
Is Marcus Donkoh on social media?
As of today, Marcus doesn’t seem to have his own social media account, but you can follow his company, Mavade, on Instagram at @themavade.
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The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.
Don’t miss The Apprentice! Add it to your watchlist on the TopMob: What to Watch app. Download the app now for daily TV recommendations and exclusive features.
Authors

Katelyn Mensah writes about entertainment for TopMob, covering everything from popular TV shows and reality competitions to important documentaries. Before joining TopMob, she worked at The Tab, where she focused on reality TV and celebrity news. She has a journalism degree.
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2026-01-29 12:19