XBOX CEO Tells Employees There Will be “Hard Decisions” in Internal Memo – Rumor

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Xbox has been working to improve its reputation under CEO Asha Sharma, but she’s also cautioned employees that Microsoft will likely need to make difficult decisions as it works to revitalize the brand. According to a report from The Verge, Sharma shared this information in a recent internal memo outlining the company’s current situation and future plans.

According to a recent memo, Microsoft is focused on improving Xbox. This involves carefully deciding which products to develop, where to invest resources, and the overall direction of the company. The change from ‘Xbox’ to ‘XBOX’ is part of this strategy, signaling a commitment to intentionally serving the most dedicated fans of the brand.

Although Sharma appears hopeful, she didn’t specify what she meant by “hard decisions.” People familiar with the business world will probably assume this refers to potential job cuts. Until an official announcement is made, though, it’s best to be cautious. The rest of her message focused on revitalizing the XBOX brand, and she highlighted recent changes like the capitalization of the name to XBOX.

Since becoming CEO of Xbox after Phil Spencer stepped down, Sharma has quickly made an impact. In April, she reportedly shared in a company memo that the Game Pass subscription service was becoming unaffordable for many players.

According to an internal document, Game Pass is key to offering good value on Xbox. However, the current Game Pass system isn’t the long-term solution. Right now, it’s becoming too costly for gamers, so Microsoft needs to find ways to make it a better deal. In the future, they plan to make Game Pass more adaptable, but this will require testing and learning over time.

Microsoft faced criticism for increasing the price of its Game Pass Ultimate subscription to $29.99. One of the changes made by the new leadership was to reduce the price of Game Pass.

During her time leading XBOX, Sharma has overseen significant changes in the company’s leadership. Recently, she announced a shift in strategy, scaling back plans to include Copilot AI in XBOX. This came alongside a series of new appointments within the division, with some leaders taking on expanded roles and others leaving their positions.

According to Sharma, the price and release of the next Xbox, currently called Project Helix, could be significantly affected by current market trends.

In a recent interview, she explained that several factors are at play. The cost of memory will affect both the price and how readily available the product is. As the company aims to be a leading gaming platform, they’re carefully considering these costs. Because of this, they aren’t sharing a release date yet, acknowledging the current unpredictable global situation. Her main priority is to focus on what they can control – creating a high-quality console with a fantastic gaming experience, even for those who also play on PC.

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2026-05-29 18:11