Why Taylor Swift Has Never Headlined the Super Bowl Halftime Show

Taylor Swift expanded her remarkable collection of achievements by entering into a relationship with sports media sensation Travis Kelce, a professional NFL player. However, despite this, she hasn’t had the opportunity yet to perform at the Super Bowl Half-time Show.

If not now, then when would be an appropriate time, given that her 35-year-old boyfriend continues to shine as a star tight end for the consistently competitive Kansas City Chiefs?

Fans of Taylor Swift, often referred to as Swifties, are strongly believing that the year 2026 might hold significant meaning for her, given her discussions about baking sourdough bread prior to Super Bowl LX being scheduled at Levi’s Stadium in the San Francisco Bay Area – a region famously known as the world’s sourdough bread capital. It seems highly unlikely that this connection is just a coincidence.

…and since she confessed, during her performance on the show ‘New Heights’, that she has been dropping Easter eggs well in advance, in a way reminiscent of the Zodiac Killer’s methods…

And the puzzle-obsessed serial killer terrorized the San Francisco Bay Area in the late 1960s…

Hey, we didn’t start the conspiracy era, we’re just living in it.

Instead, one might wonder, what circumstances have prevented Taylor from being a member alongside artists like Katy Perry, Lady Gaga, Rihanna, and Beyoncé in their prestigious club?

As a devoted admirer, I’ve often found myself part of the speculative discussions about whether this could be “The Year” for Swift, a conversation that extends well beyond her two-year romance.

Yet, every year, inevitably another artist has been announced.

It might seem contradictory, as one would expect that the organizers of America’s most popular sport and the creators of the annual televised event with the largest audience would collaborate to secure the services of the globe’s leading pop star.

While it might seem like a perfect fit given her status as a star, there could be various explanations why she hasn’t been part of the halftime show yet. For your information, these shows typically last around 13 minutes.

Initially, regarding Super Bowl 2024, it seemed illogical due to the fact that Taylor Swift had only recently started the second half of her highly successful Eras Tour at that time.

Despite having just completed four consecutive performances in Tokyo, she managed to swiftly travel from Japan to Las Vegas, making it to Allegiant Stadium for Travis’ triumphant third Super Bowl win. However, given the time constraints, it would have been challenging to organize a performance there as well.

Despite Taylor having a busy schedule, there was continuous conjecture right up until the last minute that she might collaborate with Usher (who was announced as the headliner back in September 2023, when Taylor was just beginning to attend NFL games), in some form on stage.

As a lifestyle connoisseur, I must admit that securing a Las Vegas residency, much like the enigmatic “Yeah” singer did, through December 2023, undeniably makes one a hot commodity in the geographical desirability department when it comes to orchestrating an outstanding performance.

Instead, it turned out well this year since Taylor’s performance at Super Bowl 2025 would have been unfortunate if Kansas City had lost to the Philadelphia Eagles at the New Orleans Superdome.

During the 15 years preceding her relationship with the Chiefs’ teammate, following her achievement of No. 1 on the Billboard 200 with her 2008 sophomore album “Fearless”, Taylor Swift wasn’t widely recognized as a singer of hit songs that appealed to both kids and adults.

Since then, that narrative has undergone a comprehensive overhaul, with stadiums vibrating intensely during the Eras Tour. However, while songs like “You Belong With Me” were beloved at the time, Taylor Swift was still not the seasoned artist she was about to become.

The song “We Are Never Ever Getting Back Together” from the album Red, released in 2012, was Taylor Swift’s first number one single and it’s hard not to join in when you hear it. However, it wasn’t until her string of hits like “Shake It Off,” “Blank Space,” and “Bad Blood” from the album 1989 in 2014 that one could truly visualize Swift taking control of the Super Bowl stage.

2013 marked the year when Taylor inked an advantageous long-lasting contract, becoming the iconic representative for Diet Coke – a brand owned by The Coca-Cola Company. One of their executives expressed that she is “extraordinarily exceptional” and serves as an inspiring representation of success.

By 2013, Pepsi had once again become the main sponsor for the Super Bowl halftime show. Beyoncé’s stunning performance at the Superdome marked the beginning of a lovely partnership. Notably, she also stole the show during Super Bowl 50 at Levi’s Stadium in 2016, even outshining Coldplay.

Pepsi was back as the chief sponsor for the Super Bowl halftime show in 2013, and Beyoncé’s incredible performance at the Superdome initiated a delightful collaboration. Furthermore, she managed to take center stage during Super Bowl 50 at Levi’s Stadium in 2016, even eclipsing Coldplay’s performance.

During the year 2018, Swift continued to represent Diet Coke as their brand ambassador. Interestingly, from 2014 to 2017, she didn’t put out any new music. While this time period might seem short on paper, during that stretch, it felt quite eerie when she unexpectedly deviated from her regular every-two-years release pattern.

Without a doubt, Swift clearly stated that her career had been forcibly taken away from her, during the tumultuous period following her high-profile disagreement with Kim Kardashian and Kanye West. Fortunately, she was reminiscing about this “career demise” from a more relaxed position, having been honored as TIME’s Person of the Year in 2023.

In 2022, Pepsi continued its involvement in the game, but by then Apple Music had stepped up as the sponsor for the halftime show. It’s been reported that Apple Music requested Taylor Swift to perform at Super Bowl LVII, which is set for February 2023. Her fans put together a compelling case, connecting all the dots imaginably, suggesting that this collaboration was indeed on the horizon.

As a lifestyle enthusiast, I’d rephrase that statement like this: I recently learned that Taylor Swift decided to step back from some opportunities, allegedly due to her current focus on re-recording the albums she originally produced for Big Machine Records. This move appears to be her response to Scooter Braun acquiring ownership of her earlier works when his company, Ithaca Holdings, purchased the label in 2019.

During this particularly productive phase of her career, spanning from 2019 to 2022, she released a series of highly acclaimed albums, including “Lover”, “folklore”, “evermore”, and “Midnights”. The most recent addition to this impressive collection is the 31-track album, “The Tortured Poets Department”, which was released in 2024.

2022 reports from TMZ indicated that sources close to the halftime show revealed Taylor Swift wanted to perform on that stage only after she had completed re-recording her first six albums. Out of these, she has already finished five, leaving two more – her 2006 self-titled debut and the groundbreaking 2017 album “Reputation”, which she hinted as a dark and rebellious expression of anger towards being manipulated by society as a whole.

In May 2025, Taylor finally acquired her catalog from Shamrock Holdings, thus lifting a self-imposed restriction. Previously, as her own primary songwriter, she retained her publishing rights. However, now, she officially owns the master recordings of her music.

By the way, did you know she’s releasing her 12th studio album titled “The Life of a Showgirl” on October 3? It promises a dozen great hits!

In other words, she is familiar with the location since Harry Styles performed two sold-out shows at Levi’s Stadium, which is where the San Francisco 49ers usually play (though it’s actually located in Santa Clara), during his Eras Tour in 2023.

If there happens to be an open slot in Taylor’s schedule on February 8, 2026, she could use that time to perfectly tailor a halftime show according to her precise requirements.

At this point, baby, she just has to say yes.

Read on for more momentous reveals from Taylor’s New Heights interview:

According to their love story, Travis Kelce came to the attention of Taylor Swift when he shared his disappointment about not being able to give her a friendship bracelet with his phone number during a podcast episode from the New Heights segment at Eras Tour’s stop at Arrowhead Stadium in July 2023.

In other words, as per Taylor, Travis failed to initiate any communication with her team to arrange a potential encounter initially.

In the August 2025 episode of New Heights, she playfully remarked that he assumed he could talk to the elevator lady about reaching his dressing room since they were acquainted, which he put as, “I know a guy. I can handle this situation.

As for the friendship bracelet, Taylor said she’s still “never seen the original.”

Travis explained the specific instance when he decided he wanted to court Taylor, sharing in his podcast, “Had I not attended that concert, been spellbound, completely captivated, and then left with a strong urge to meet you, I wouldn’t have gone on here and expressed how much it hurt me.

As he found himself utterly captivated by Taylor, the athlete shared, “Just witnessing your power to whip up a whole stadium into a frenzy, it’s as if we’ve been friends for ages when I talk to you one-on-one.

It was a sentiment shared by Taylor, who responded, “I felt the same exact way about you.”

“Whatever Andy Reid says, we’re gonna stand by,” Taylor responded. “That’s what happened.”

It’s known that she has a long-standing friendship with the coach of the Kansas City Chiefs through her father, Scott Swift. As a result, Andy has attended her concerts for many years.

As a die-hard fan, I can’t help but marvel at the fact that Taylor’s father is nothing short of a born socialite. And let me tell you, every time Taylor interacts with Andy, it’s like a breath of fresh air, radiating nothing but positive energy!

She stated, “I wasn’t exactly sure about the specific sports Andy Reid was playing, but I recognized him as my dad’s friend. Now, I understand that he is an iconic and legendary coach, regarded by all.

In the end, Andy endorsed Travis wholeheartedly, and many members of Taylor’s inner circle, including friends, spoke highly of him after he took the chance on the show New Heights.

Taylor recounted her cousins exclaiming, “He’s absolutely fantastic! Please, please, please,” to which she was surrounded by many individuals who were secretively discussing her admiration for you. This isn’t typical behavior. People were more than eager to champion your cause.

During their initial outing, the individual who had previously won a Grammy stumbled slightly when posing a football query to the tight end of the Kansas City Chiefs.

According to Taylor’s remembrance, he sincerely inquired about his brother’s experience during the Super Bowl game between the Chiefs and Eagles, only to notice that his brother was just a few feet apart from him on the field.

Two years after the fact, Taylor understood that her query had been rather “unreasonable,” given that the brothers never played simultaneously because of their unique roles on the team. Nevertheless, Travis graciously took the time to educate her about the game, thereby igniting Taylor’s enthusiasm for the sport.

According to her, he stated that both him and his brother were on the offensive team, but since he was only playing alongside the defensive team, it seemed confusing to her because she believed everyone played together.

When announcing her 12th album, set for release on October 3, 2025, Taylor explained that she carefully chose only 12 songs for “The Life of a Showgirl” to ensure “the bar remains exceptionally high” and create an album that is perfectly balanced in terms of theme. This means there won’t be any additional songs added to the album.

The inspiration was about going “behind the curtain” of the Eras Tour.

Taylor shared that the album reflects the personal experiences and emotions he encountered during the tour, describing his inner life as intensely lively, energetic, and electrifying.

She went on to say, ‘The energy behind these tracks stems directly from a bursting-at-the-seams, joyous, theatrical phase of my life. As a result, the record captures that bubbling exuberance.’

During her free time from her tour, Taylor collaborated with renowned songwriters Max Martin and Shellback in Sweden to produce these catchy tunes, including the main track featuring Sabrina Carpenter who opened for her Eras Tour.

Apart from “The Life of a Showgirl,” the tracks will also include “Ophelia’s Destiny,” “Elizabeth Taylor’s Tale,” “Opalite: A Gemstone’s Journey,” “Father Figure: A Portrait,” “Eldest Daughter’s Odyssey,” “Endangering the Bond,” “A True Love Story,” “Wishlist: Dreams Unfulfilled,” “The Saga of Wood,” and “Honey: A Revelation.

In a recent statement, the footballer commended twelve of her songs as “standout hits,” clearly indicating that he has listened to each tune. On the other hand, Jason admitted to not having heard any of them yet, but playfully expressed his eagerness to obtain the album prior to its release on October 3rd.

Taylor pointed out that one striking aspect of Travis is his long-standing friendship group; he’s been close with the same friends since he was around four years old. Remarkably, Travis excels at nurturing relationships and remains unwaveringly loyal, a trait matched by the loyalty of his friends.

Following their camaraderie in the NFL section at Arrowhead Stadium, she remarked, “They’re an absolutely hilarious bunch of individuals.

And Taylor’s game day behavior impressed Travis, too.

He joked about discussing positive signs,” he said. “At her first game, which was the Bears match, she actually walked into the stadium through the main entrance using the general admission ticket.

His immediate action left no doubt in his mind that she was ready to join Chiefs Kingdom: “I thought to myself, ‘She’s all in! She’s game for the journey, ready for the excitement.’

Another thing Taylor finds appealing about her NFL star boyfriend is his acceptance of her limited understanding of football.

She shared with Travis, “You always approach people without prejudice, and it was clear that you didn’t judge me for my lack of knowledge about the world you were familiar with. At the time, I wasn’t aware of what a first down or a tight end meant.

While Travis expressed his gratitude by saying, “You’ve fully immersed yourself in the football realm,” Taylor pointed out that she didn’t just dip her toes in; instead, she delved deeply.

“I became obsessed with it,” she said. “My friends were like, ‘Who body snatched you?'”

As an ardent admirer, let me share a heartwarming moment: When my idol, Travis, was being described as a “human exclamation point” by Taylor, his brother and co-host Jason Kelce couldn’t help but tear up. His enthusiasm was so contagious, he likened Travis’ vibe to that perfect moment when you take a photo on your phone, then boost the colors for an even more vibrant image – truly capturing the essence of my hero!

Taylor clarified that it’s a common practice he applies to everyone’s life,” Jason smiled, seemingly moved. “Now, I find myself using more exclamation points,” he added.

Taylor jokingly remarked that all her interests can be traced back to hobbies popular during the 1700s, for she enjoys sewing customized children’s bags and baby blankets, painting, and cooking,” or

“According to Taylor, her pastimes are reminiscent of those common in the 1700s, as she is fond of sewing intricate children’s purses and baby blankets, practicing art, and preparing meals.

Indeed, she openly acknowledged that her love for baking undergoes changes approximately every six months, and during the time of the recording, her fascination was particularly focused on sourdough bread, which she described as having engrossed her life.

Taylor mentioned, “I frequently make bread at home and often ask my friends if they’d like some, texting them something like, ‘Can I send you some fresh bread?’ This is what I do. I’m deeply involved in sourdough blogs. It turns out there’s a large community of us that I wasn’t aware existed.

 

Taylor Swift, known for her “Blank Space,” revealed that she’s been busy developing a new type of sourdough bread specifically for Jason and Kylie Kelce’s little girls, Wyatt, Elliotte, Bennett, and Finnley.

She disclosed that she has been developing a particular recipe, designed especially for the girls who adore anything rainbow – it’s called Rainbow Funfetti Sourdough. This is because they are fond of colorful sprinkles. When we spend time together, we always include sprinkles in our creations.

Beyond just bread, Taylor developed a connection with Jason’s daughters not only with him but also through their shared love for their cats, Meredith Grey, Olivia Benson, and Benjamin Button.

She explained that the situation presented a significant challenge for her: getting children close to cats while demonstrating that they weren’t harmful. To illustrate this point, she decided to showcase her own cat, Benjamin, a rag-doll, who is comfortable being held by humans like an infant.

Taylor Swift secured ownership of the original recordings for her initial six albums – Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation – in May 2025, concluding a multi-year struggle to acquire them.

Instead of involving lawyers or management, the artist known as “Bad Blood” preferred to have her mother Andrea Swift and brother Austin Swift handle the negotiations prior to closing the deal with Shamrock Capital.

She emotionally expressed, “In my line of work, I prefer to approach situations with empathy at the forefront. You see, for me, this isn’t just about acquiring an asset for financial gain. Instead, it holds deep personal significance as these belongings represent my lifetime of handwritten diary entries.

Essentially, Taylor relayed that her family communicated to Shamrock about their multiple failed attempts to purchase the property, how deals consistently collapsed at the last moment, despite having well-laid plans and strategies.

 

She emphasized, “There are rules and exceptions, but I will never link an Easter egg to my personal life in my work. Instead, these hidden references will always revolve around music, perhaps hinting at something new I am working on.

As a dedicated admirer, I can’t help but admit that I’ve been playfully comparing myself to the infamous Zodiac Killer due to my relentless pursuit of her cryptic hints! However, if her fans continue to find joy in unraveling these mysteries, rest assured that Miss Swift will keep planting those intriguing clues for us to decipher.

She stated, “For those within our fanbase who wish for an ordinary musical encounter, Easter eggs would be something unnoticeable if you aren’t aware of them. ‘If you know, you know.'” (paraphrased)

According to Taylor, the idea of having Travis join her on stage all started out as a “bit.”

She said it was more like a humorous hypothetical situation. However, when they discussed it, she noticed a gleam in his eye, suggesting he might have been serious.

But for Travis, it was anything but a joke. As he noted, “I was serious in a terrifying fashion.”

 

During the European phase of her Eras Tour, the artist famous for “Cruel Summer” collaborated with producers Max Martin and Shellback on her 12th studio album. Whenever there were multiple days off between performances, Taylor would travel to Sweden to record. As per Taylor’s account.

She clarified that the album reflected the personal events happening within her during the tour, as it was filled with intense, lively, and dynamic emotions behind the stage.

That’s why Taylor said the album is filled with “bangers.” 

This music originates straight from the heart of an exuberant, untamed, and passionate chapter in my life. The sheer joy and fizziness of that time seem to resonate throughout this album.

She shared that the cover art, captured by Mert Alas and Marcus Piggot (who were also involved in her reputation photoshoot), symbolized her state of mind following a night of performance on the Eras Tour, as she immersed herself in a bath afterward.

Reflecting on the events, Taylor realized that they wouldn’t be hitting the sack before 4 a.m., as the evening had been filled with overcoming numerous challenges in a demanding performance. Despite this, they managed to secure two consecutive victories, and tonight was no exception.

Instead of posing for a photo as a stage performer, the renowned artist requested an image capturing her “backstage moments” because “this album isn’t primarily about my on-stage experiences. It delves into my off-stage life… To me, this portrays more accurately the real themes lyrically depicted in the album.

The artwork for the cover is a vibrant green with an image of Taylor swimming, but she explained that the ‘Life of a Showgirl’ period was symbolized by an orange color to reflect its bright and cheerful atmosphere.

She pondered, “It seems as if my life has been emotionally charged in a similar way.” This album, however, delves into the hidden emotions that unfolded within me during the tour – an experience that was bursting with enthusiasm, pulsating energy, and vivid vitality behind the scenes.

In plain and conversational terms, allow me to say: “I strongly believe that whatever information we introduce to our minds, we ultimately absorb. However, when it comes to the internet, if not managed carefully, it can be harmful rather than helpful. I’ve spent two decades in the music industry, so it takes a lot to rattle me now.

In truth, Taylor humorously remarked, “Even if something is centered around me, or my name is explicitly stated in the title, it doesn’t automatically make it my concern.

The singer expressed that she has cultivated a balanced relationship with minimal social media usage, adding that she often disconnects significantly from the internet.

In the summer of 2025, Taylor stated that she spent time with her father after his quintuple bypass surgery. She described him as the most charming patient one could encounter and reported that he has been thriving remarkably well following the operation.

She mentioned that he had never been funnier than after his operation, which is quite something given how amusing he normally is. She also revealed that he was unaware of the number of blockages and she told him, “Dad, you underwent a quintuple bypass – five surgeries! That’s incredible. We didn’t expect it to be this severe.” To which he responded, “Well, I’m from a highly competitive family.

Andrea has also been “doing great” after getting a new knee this summer, according to Taylor.

In her own words, she shared about her two cherished friends, her parents. She expressed deep affection for them. A unique moment of joy for her was the extended time spent with them this summer. The conversations during those long hours were something special that didn’t often happen when their interactions were confined to shorter periods.

She declared that she wasn’t involved in the rumor about her portraying a costumed bear in the 2025 Adam Sandler comedy, where Travis also starred. “It’s flattering to even be considered for such a role,” she said, “as I hold that movie in high regard.

Taylor added, “Whoever did the bear’s acting was exquisite.”

Her favorite moment from watching the guy on the Chiefs actually involved his mom Donna Kelce.

In the suite, following Travis’ triumph at the AFC Championship, Taylor remembered that moment vividly. The room erupted with excitement as everyone shouted, and suddenly, his mom said, “Alright, let’s head down to the field.” I was taken aback, wondering, “What? What do you mean?

Without having previously talked about it, Taylor mentioned that she was concerned Travis might react with surprise or confusion upon seeing her on the field, perhaps saying something along the lines of, “Why are you here, buddy?

She recalled thinking, “‘I can trust her when she says he wants you there.’ After all, she might have known better.

Eventually, Taylor was thankful for following Donna’s guidance, which led her to enjoy the extraordinary encounter with Travis – an event she wouldn’t have forgotten, despite never having witnessed so many cameras before.

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2025-08-23 17:18