EA Advertising Announced, Aimed At “Transforming How Brands Connect With Audiences”

This initiative focuses on integrating ads into popular games over time, offering dynamic and immediate placement options. The studio plans to collaborate with partners to include ad units in its sports titles, utilizing improved targeting and tracking tools to measure how well the ads perform. This will be done alongside the existing EA Sports Partner Program, allowing brands to connect more seamlessly with players within the game environment.

Control Resonant Is Receiving Remedy’s “Biggest Marketing Campaign” To Help It Weather A Crowded Calender This September

I’m already hyped for Remedy’s new game – they’re saying it’s their biggest and most ambitious project yet! But it sounds like they’re going all-out with the marketing too. Thomas Puha from Remedy told IGN they’ve got a really elaborate campaign planned to get us all excited about what Dylan’s up to in the game. It sounds like they’re really trying to get us invested before it even comes out.