Rare Pikachu Promo Card Keeps Selling For Record-Breaking Prices (Here’s Why)

Starting in early 2025, a Pikachu card from 1998 has begun selling for significantly more money than it used to. Both regular and professionally graded versions of the card are increasing in value, but the professionally graded PSA 10 version has seen the largest price jump, according to PriceCharting. This card, the 1998 Ooyama’s Pikachu promo, was originally available only in Japan as part of a special vending machine series. Uniquely, the card was fully hand-drawn by Pokémon TCG illustrator Kouichi Ooyama and was distributed on a sheet where collectors could peel off individual cards. While always rare, this vintage card has historically been affordable. However, that appears to be changing.








