Warner Bros. Officially Announces Magic Harry Potter Celebration

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The Harry Potter films finished in 2011 with Harry Potter and the Deathly Hallows – Part Two, but the story didn’t end there. Despite one attempt at a separate movie that didn’t succeed, Warner Bros. is planning a new TV series and has other surprises in store for fans.

In 2026, it will be 25 years since the first Harry Potter and the Philosopher’s Stone movie came out. To celebrate, Warner Bros. Discovery is planning a year-long “25 Years of Magic” event with special experiences for fans, showings of the film, and exclusive merchandise.

The first Harry Potter movie, titled Harry Potter and the Sorcerer’s Stone in the US, India, and the Philippines, came out on November 16, 2001. While the books were already loved by many, the film launched a new era for movie fans. It broke box office records, becoming the top-grossing film of 2001 with $966.6 million earned worldwide, and even outperformed The Lord of the Rings: The Fellowship of the Ring.

The first movie launched a hugely successful eight-film series that earned over $7.7 billion globally, making Harry Potter one of the most popular and financially successful franchises ever created.

Warner Bros. Discovery has announced exciting fan events for the magical celebration planned for 2026.

  • Butterbeer Season (March–May): Touring Butterbeer Trucks will roll into cities worldwide, serving limited-edition drinks and exclusive merchandise, supported by digital content and social activations.
  • Harry Potter’s Birthday (31 July): Special themed products, events and activities at official Harry Potter locations worldwide, and at retail, will bring summer magic to families and younger fans.
  • Back to Hogwarts (August–September): The fan-favorite global celebration returns and promises to be bigger and better than ever, uniting the Harry Potter community around the world.

There will also be special screenings:

  • Theatrical Re-Release: Harry Potter and the Philosopher’s Stone / Sorcerer’s Stone will make a return to the silver screen, with a special treat for fans – 10 minutes of behind-the-scenes content never before seen in theaters.
  • The film will show on screens across North America, EMEA, LATAM and APAC between 27th August and 3rd September (timings vary by location).
  • During this window, fans will also have the chance to enjoy experiential magical touches guaranteed to bring the magic to life and watch all eight films from the Harry Potter series in theatres – check local listings for details.
  • Shared Reality Experience: This spring, Harry Potter fans will be able to experience the magic of Harry Potter and the Sorcerer’s Stone in Shared Reality at Cosm.
  • Cosm venues are currently open in Los Angeles and Dallas, with locations in Atlanta and Detroit set to open later this year.
  • Tickets to experience Harry Potter in Shared Reality at Cosm go on sale March 4, 2026.

It will also include limited-edition products:

  • A stunning 25th Anniversary logo, inspired by the silvery glow of the iconic Patronus, will feature across new and existing product lines.
  • Fans worldwide can look forward to special collections and commemorative ranges from a host of best-loved brands, including Spin Master, LUG, MGA, Jazzwares, Alex and Ani, Hallmark, Reyn Spooner, Pyramid, Loungefly, Timex, Crocs, Vera Bradley, and more.
  • MinaLima will be celebrating the Anniversary with multiple brand-new product collections, including the 25 Years of: Hogwarts Acceptance Letter, and 25 Years of: Hogwarts Express.
  • Celebrating 25 years of LEGO Harry Potter, The LEGO Group has launched brand-new Harry Potter-themed sets thoughtfully designed to honor some of the most iconic film moments, locations and characters.
  • The special 25th Anniversary Philosopher’s Stone Collector’s Edition is a spectacular set that will inspire memories of the spellbinding tale, including a poseable Hedwig, Moving Wizards Chess and Harry’s Trunk.
  • Four additional Harry Potter 25th Anniversary sets include Hogwarts Castle Sorting Ceremony, Hogwarts Castle Hospital Wing, Secret Potions Classroom, and, for the first time in LEGO Bricks, Luna Lovegood’s House!
  • These four sets come complete with a special 25th Anniversary collectible Patronus.

Fans can look forward to more events and experiences at Harry Potter locations worldwide. Starting May 7th and running through September 7th, Warner Bros. Studio Tour London – The Making of Harry Potter will host a special feature celebrating the first book, Harry Potter and the Philosopher’s Stone.

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2026-01-21 15:07