Capcom Will Not Implement AI-Generated Assets in its Games For Now, Still Testing the Tech

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Artificial intelligence in game development has been a major talking point recently, especially after Nvidia’s presentation of DLSS 5. Capcom recently stated in a discussion with investors – as reported by Automaton Media – that they currently don’t plan to use AI to create assets for their games.

But this success might not continue in the future. The company is currently exploring how to apply the technology to different areas, including programming, design, and audio production.

The company announced it won’t be using AI to create content that appears directly in the game. However, they will be using AI tools to help their developers work faster and more efficiently. They are currently experimenting with AI in areas like art, sound design, and coding to improve how games are made.

Capcom isn’t alone in exploring artificial intelligence. Last November, Square Enix announced a partnership with the University of Tokyo’s Matsuo-Iwasawa Laboratory to research AI technologies. They aim to automate 70% of the work involved in testing and fixing bugs during game development. A team of 10 engineers from both Square Enix and the university lab will be working on this project.

However, many leaders in the gaming industry doubt AI can independently create full games. For example, Strauss Zelnick, CEO of Take-Two Interactive, recently called the idea of AI making a game as large and complex as Grand Theft Auto 6 unrealistic.

I was surprised by how the market responded, as it seemed to view our tools as a threat, even though they clearly benefit the entertainment industry. The idea that AI will allow anyone to easily create successful content just doesn’t make sense for major entertainment companies.

Look, I get that there are tons of tools now that can help you make game assets, but that’s not the same as making a successful game. Seriously, there’s so much stuff out there already! Whether you create an asset with a quick click or spend ages on it, you just end up with… an asset. And honestly, so many mobile games come out every year, but only a few actually become big hits. It’s not about how you make the pieces, it’s about creating something people really want to play.

Strauss Zelnick has mentioned that the upcoming Grand Theft Auto 6 isn’t using generative AI in its development process for creative elements. Todd Howard, head of Bethesda Game Studios, echoed this sentiment, emphasizing the importance of a clear artistic vision as the primary reason for avoiding AI in creative work.

We’re taking a very careful approach to this new technology. We see it as a way to analyze game data, similar to how an analyst would. We’re not using it to create content; we believe artistic intent is crucial to our work and the work of others.

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2026-03-23 17:11