This Pragmata PR Gift Might Be the Most Insane Press Kit We’ve Ever Seen

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Capcom is really pulling out all the stops for its new game, sending content creators an incredibly detailed and impressive gift package.

Pragmata is scheduled to launch on April 17, 2026. Along with review copies being sent out, the publisher is sending impressive press kits to a limited number of popular streamers and influencers – it’s unlike anything we’ve seen before.

The above video from Joesephyr takes you through everything included.

The package begins with a badge that has a screen, showing various cute cartoon images of Diana.

The next item is a larger device that needs to be plugged in. You use a remote to turn it on, which activates a light and opens a compartment. This then automatically releases a smaller box filled with the main contents.

This box contains fun items such as colorful markers, keychains, stickers, and a desk lamp with pictures of Hugh and Diana.

Here’s another video showing off the box it all comes in:

We don’t know exactly how much it cost Capcom to send out these promotional materials to creators, but it was likely very expensive. However, the widespread sharing of clips seems to be generating a lot of buzz, which is great for the game’s launch later this week and probably makes the cost worthwhile.

What do you make of this Pragmata press kit? Tell us in the comments section below.

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2026-04-14 17:36