“If Microsoft did Mixer today, it would be hot sh–,” — Twitch legend Shroud reflects on Xbox’s dead streaming platform, and he’s 100% right

I really enjoyed streaming on Mixer. I used to co-host a fun morning show with RobeyTech, who previously worked at Xbox and now creates content on YouTube. Microsoft originally bought Mixer (then known as Beam) in 2016 for an unknown price. They later invested a lot of money – reportedly tens of millions – to sign popular streamers like Ninja and Shroud to exclusive contracts, hoping to attract viewers from platforms like Twitch. Unfortunately, despite these efforts, Mixer wasn’t successful.






