Almost 50 Years Later, Star Wars Still Hasn’t Mastered George Lucas’ Greatest Skill (But Will This Year Be Different?)

Movie studios are businesses, and they need to make a good profit on their films, particularly expensive ones released during peak seasons like summer or the holidays. Keeping production costs down is essential to ensure a strong return on investment. George Lucas was particularly good at this with the original Star Wars films, which consistently earned huge profits. However, since Disney acquired Lucasfilm, they haven’t been able to replicate that same success.








